Work with us

Bloom Studio's mission is to help make fashion productions flexible and adaptable to better sync with digital marketing.

We use emerging technologies to solve industry-wide production problems. Our AI technology is used to accelerate our work and enable impossible scenarios, whilst our team of creatives safeguard both image quality and representations of humanity when physical productions no longer apply.

Get in touch

We help brands understand how, when and when not to use AI for commercial applications.

For the marketers
We help adapt, extend and enhance existing studio images to increase speed to market and extend the usability of content.

For the creatives and art directors
We merge pre-production and production into a single process with the flexibility to experiment with creative ambitions across models, environments and photography in real-time.

For entrepreneurs
Our technology enables small brands to compete with large companies at high-speed and for a fraction of the cost of an equivalent shoot.

+31 6 1122 3694
‍
info@bloomstudios.ai
‍

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How Bloom Studios works

Frequently asked questions

We try to keep our perspective up to date and attuned to the industry. FAQs may evolve in this fast moving AI world.

Production

Legal

Ethics

Production

Why can’t I use other AI image generators?

You can, but... we've created purpose-built AI tools for accelerating the creative process for specific tasks within fashion marketing and ecommerce. This helps us act efficiently whilst protecting the quality needed for our clients. You can use other AI image generation tools, but you will need to mix image outputs to be used for consumer-facing marketing.

Do I need to understand how to use AI tools?

No, we operate as an agency where you can speak with real humans. We've built custom AI tools to accelerate our work, saving you both time and money. Our team have backgrounds in creative direction, production and innovation and can help guide, advise and execute projects together.

Do you use MidJourney or Adobe Firefly?

No, we use custom built AI tools. MidJourney and Firefly are text-to-image generators that imagine 100% of the final image including your product. We intake source images from eCommerce, or studio shoots, locking them in place and transforming the surrounding model and environment for specific tasks. We do this to ensure product accuracy in the final content, meaning it can be used for commercial advertising.

How does Bloom Studios create images?

We use your existing eCommerce images or archival content, or we can run simple studio productions to create our required source images. With these inputs, we capture real products and then combine them with AI models and environments, enabling us to solve a wide range of fashion industry pain points.

How quickly can you produce content?

Fast. However, this is not near-instant like MidJourney. We are changing the process from a pre-production, production, post-production approach, to an ‘interactive production’ approach, where casting, locations, hair and makeup etc can all be changed on the fly. We have art directors, photographers and creatives who are using our tools as a new form of photography, just without the physical camera. The creative roles are needed to ensure quality, craft mood and curate images, just as they would when shooting the traditional way.

Are images finished or do they need retouching?

We deliver images finished, retouched and cleaned up. We can color grade and stylise if needed, but that should be a creative decision by our clients' creative teams.

Legal

Are images from Bloom Studios copyrighted?

In general, pure AI generated content is legally not copyrightable, however our AI tool is only part of the creative process and your source photography is part of the image. As with real photography, the creative act continues after the camera shutter is pushed where it enters a post-production workflow. This applies with AI where the human act continues the process to finish the images.

What about photography royalties, rights, licensing and media buyout?

We do not charge licensing for the content generated by Bloom Studios. The models shown in our images are synthetic, the photographers are employees of Bloom Studios and do not have their own additional fees. The models from the source images are completely replaced, meaning there are no additional licensing fees beyond what has already been agreed with the original production.

What AI models do you use and are they available for commercial use?

We use open source foundational AI models with full commercial licensing. We use a number of additional tools, some of which are made available under a Creative Commons license, some of which are developed in-house, all of which provide no additional legal risk.

Are we compliant with AI laws?

Yes. We are actively tracking the developing state of legal affairs with respect to generative AI and how the legalities evolve around the world. There is often a lag between technology and legal oversight, this is true with AI and we will ensure we update our policies and advice to remain ethical, legally compliant and helpful for our clients.

Ethics

Creatives building tools for creatives

Our team is made up of industry insiders from fashion, advertising, film and photo production and tech. We are building tools we wish we already had, to solve many of the problems we wish we hadn’t. Our approach is to fix specific industry issues, such as localizing content without the overhead, ensuring diversity in human representation, and accelerating the speed to market for reactive marketing.

AI as an enabler, not a replacer

There is a big gap between the speed of modern digital marketing and the speed of producing photography. We are filling this gap with a new AI-driven approach and not replacing traditional productions. We offer an economical and efficient alternative to physical productions and some brands will prefer this, but we always recommend pushing forward the creative act of photography and fashion when it is needed to express a brand.

Is this an alternative to photographers or art directors?

No. We hire photographers and art directors and give them AI tools to modernize their craft. If and when we release our tools publicly, the intention is that it will be used by people in these creative roles externally and not as a replacement. A creative eye should always be needed.

Are you replacing human models?

It depends. We use source photography taken with real human models (or mannequins), be it in studio or older out-of-date images. Beyond this, there is no other physical production with models. These input models serve as a ‘base’ that we then change as needed. This is similar to retouching faces, painting out details in an image in post-production, except now it is the entirety of the production.

What does this mean for diversity, equity and inclusion?

This is a very complex topic that we are actively tackling together with diverse perspectives from the BIPOC and LGBTQIA+ communities. Our ambition is to bring balance to the industry however we can, but because the tech is so new, it introduces new ideas and processes frequently that can both advance or destroy our mission. Our technology can create synthetic humans ad infinitum, so we can craft any face, any skin tone, any human nuance to ensure brands can represent humanity correctly. We have an enabling tool and we are recommending to brands to have a clear perspective on their own ethical position on this to brief correctly. If there are imbalances, we can always adjust.

Can we generate real people?

We can but we won’t. This is an area we have made off limits as we do not want to play with deep fakes and legally dubious usage. This sort of content is ripe for abuse and we want to ensure our clients are protected. The legal landscape on these topics is immature, maybe in the future this may change but for now we do not replicate real people even if the brands and models agree.

Upskilling and the next generation

Generative AI is a truly disruptive technology of our age. At Bloom Studios we are actively working to mitigate the negative impact and turn it into positives. We are offering internship opportunities and training. Our team takes social responsibility concerns seriously and encourages regular dialogue on how to improve services for both the studio itself and our clients work.

Bloom Studios

AI Fashion Photography

terms and conditions

All images on our website are examples only.

Bloom Studio's mission is to help make fashion productions flexible and adaptable to better sync with digital marketing.

Get in touch

We help brands understand how, when and when not to use AI for commercial applications.

+31 6 1122 3694‍info@bloomstudios.ai‍

How Bloom Studios works

Frequently asked questions

Production

Legal

Ethics

+31 6 1122 3694
‍
info@bloomstudios.ai
‍